FAQs
Most frequent questions and answers.
Google Ads helps you reach potential customers who are actively searching for your products or services online. With precise targeting options, measurable results, and the ability to adjust campaigns in real-time, Google Ads can significantly boost your ROI.
PPC advertising is a model where you only pay when someone clicks on your ad. This ensures you’re investing in actual interactions with potential customers. PPC ads can appear on search engines like Google or social media platforms, making it a cost-effective way to drive traffic and leads.
Google Ads targets users based on their search queries, displaying your ads when they look for relevant keywords. In contrast, social media marketing targets users based on their interests, behaviors, and demographics, showing ads in their social media feeds. Both methods have unique advantages and can be used together for a comprehensive strategy.
To measure success, look at metrics like click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Setting up detailed tracking and analytics helps you understand which ads are performing well and where you can make improvements.
Yes, running both Google Ads and social media ads simultaneously can enhance your digital marketing strategy. This approach allows you to capture search traffic with high intent on Google while also building brand awareness and engagement on social media, creating a robust online presence.
