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Google Ads for Tradespeople

Google Ads for Tradespeople

Unlock your business’ full potential with our proven Google Ads for tradespeople.

Our expert team will meticulously research, build, and structure your Google Ads campaigns to generate qualified leads and drive conversions.

In-Depth Keyword Research

We begin by performing comprehensive keyword research to identify the search terms that potential clients use when searching for your services. By targeting the correct keywords, we make sure that your ads reach people who are actively looking for tradespeople in your area.

Targeted Ad Copy

Our team creates persuasive ad copy that showcases your expertise, services, and unique selling points. We use clear, action-oriented language to prompt potential clients to click on your ads and get in touch with you.

Location-Based Targeting

Tradespeople typically serve specific geographic areas. We use location-based targeting to ensure your ads are shown to users within your service area, maximising the chances of reaching local clients who need your services.

Ad Extensions for Enhanced Visibility

We utilise ad extensions to provide additional information, such as your phone number, address, and links to specific services. This makes it easier for potential clients to contact you directly and learn more about what you offer.

Conversion Tracking & Optimisation

To ensure you get the best results, we set up detailed conversion tracking to monitor which ads and keywords drive leads. This data allows us to continuously optimise your campaigns, focusing on what works best and eliminating what doesn’t.

Budget Management

We ensure efficient management of your ad spend to maximize your ROI by focusing on high-performing keywords and ads, generating more qualified leads for your business.

Why run your Google Ads for Trades with Digital Bloc?

With extensive experience in Google Ads for tradespeople, we understand the unique challenges and opportunities in this field. Our dedicated team works closely with you to understand your business goals and tailor our strategies to meet your needs. We are committed to helping you grow your client base and achieve long-term success. Start attracting more highly qualified leads today with expertly structured Google Ads campaigns. Digital Bloc can help you build a stronger, more visible online presence for your tradie business.

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FAQs

Most frequent questions and answers.

Google Ads can significantly boost your trade business by targeting potential customers who are actively searching for your services online. With precise keyword targeting, location-based ads, and compelling ad copy, Google Ads can drive high-quality traffic to your website, leading to increased inquiries and bookings.

Focus on keywords that potential customers are likely to use when searching for your services. This includes specific trade-related terms (e.g., “emergency plumber,” “residential electrician”), service areas (e.g., “plumber in Gold Coast”), and long-tail keywords (e.g., “affordable carpentry services near me”). Keyword research tools and search term reports can help identify the most effective keywords for your campaigns.

To set up location-based targeting, go to the campaign settings in your Google Ads account. Specify the geographic areas where you want your ads to appear, such as specific cities, regions, or a radius around your business location. This ensures your ads are shown to users within your service area, maximising the chances of attracting local customers.

Ad extensions can improve your ad visibility and provide additional information to potential customers. For tradespeople, useful ad extensions include call extensions (display your phone number), location extensions (show your business address), and site link extensions (link to specific services or contact pages). These extensions make it easier for customers to contact you directly and learn more about your services.

To track the effectiveness of your campaigns, set up conversion tracking in your Google Ads account. This involves placing a conversion tracking code on key pages of your website (e.g., contact form submission, appointment booking confirmation). Use Google Analytics to monitor metrics such as click-through rates (CTR), conversion rates, and cost per conversion. Regularly reviewing these metrics helps you optimise your campaigns for better performance.